Product Placement

Advertisers must be getting desperate. With the advent of TIVO it appears that fewer and fewer people are watching commercials, so they are trying to embed the commercials in the shows.

For example on a recent episode of "CSI: Miami" the intrepid investigators were trying to track down a runaway criminal. When they discovered that the suspect was driving a Cadillac Escalade the David Caruso character said, "If he's driving an Escalade, then he's got OnStar."

Coincidentally during the next commercial break there was an OnStar commercial, but even if you had TIVO'd or VCR'd the program and fast-forwarded through the commercial, you still had that little voice in the back of your head saying "Yeah, OnStar. I gotta try that."

Here are a few suggestions I think the advertisers have missed.


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Suppose on an episode of Law and Order we hear the District Attorney say "I hope that scumbag doesn't call Jacoby and Meyers. They get everyone off with a slap on the wrist."

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Or what if on the next episode of Lost we hear:

"Can I help it, Jack, if everybody is suffering gastro-intestinal distress from eating so many bananas and fish?"

"Now you listen to me, Sawyer, and you listen good. I'm going to need that crate of Kaopectate that you've been squirreling away, and I'm going to need it now!"

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Or E.R.: "It doesn't look good, Dr. Carter. He took the Cialis even though he was drinking alcohol in excess." "Dammit, didn't he see their ad in Car and Driver!"

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There could be many more examples, and I'm sure we'll see some soon, but I don't have time now for more suggestions. I locked my keys in my car and I have to get a locksmith to open it up.

I wonder if there's any way to avoid that.